Event management is the process of developing and holding an event. This process traverses from the beginning of planning all the way to post-event strategizing.

In the year 2003, Andrey Palagin volunteered as an assistant to the PR and Event Manager of the International Festival of Tea and Coffee which has become the annual Moscow city holiday, considered to be one of the most expected and outstanding events in the cultural life. During 6 years of its history, the Festival has been visited by 230 000 people.

The festival’s most important goals and objectives were to promote a healthy way of living through the general public and young people and the revival of the national traditions of tea drinking.

The main participants of the event were Russian and foreign production and trade companies, as well as business associations dealing in the tea and coffee industries.

Andrey Palagin's personal achievements are 3 new sponsors (festival contesters) foundation and 4 federal mass media outlet’s involvement in the event informational support.

The variable cultural program of the festival acquaints its guests with tea and coffee, world civilizations, and spreads awareness of culture and art of the countries that have been growing tea and coffee for hundreds and thousands of years. Guests of the festival are offered to take part in ancient and modern tea and coffee ceremonies lead by ethnic music and stories of different nations’ traditions.

Read more about the event on AP.pedia - Andrey Palagin Portfolio

Andrey Palagin's first full-time marketing job was at Karting Center 100%, a.k.a. Karting 100%, which was established in August 2003 in the west district of Moscow. The karting center held and organized dozens of competitions and races. Some highlights include:

• In association with the weekly journal “Big City”, an open championship was organized and ran for six weeks. The prize fund consisted of 100 000 rubles. In addition, the partners of the Championship included the Olga Komisarova company store, “Pioneer” cinema, a brand shop of Crimean wines, the coffee shop “Green & Brown” and the club “Cupcake”.
• The FASTRACE race was a visit card for Karting Center 100%. It was a traditional event. It was held every month and lasts for 1 week. Kart lovers from all over Moscow came to this race. Most of these races were organized according to clients’ requests and city’s demand.

My major achievements of AP as a marketing manager were: 5 main strategic partners & suppliers found; increased the local entertainment club’s awareness up to 24%; 20+ free articles published; over 15 corporate events and races organized.

In terms of corporate entertainment, parties and mass events at Karting 100% were great. There was not too much worry about what to do and how to entertain guests for event managers. Karting, billiards, air hockey, fine dining – the place had plenty of opportunities.

Various TV programs had been filmed in the territory of Karting Center 100% constantly. Over 2004-2005 centers had visited camera crews broadcasting companies such as REN TV (the program “Witness”), M 1 (Be ready!) etc. Articles and press releases about Karting 100% had been published in several journals and newspapers, such as press Afisha, Vash dosug, Dosug & razvlecheniya, Gde, Time Out, Automag, F1, ProSport, Big City, Motto, Formula, Autospoert, Active Woman, Soviet Sport and others.

Does it interest you? Check the ad sample and read more on AP's personal portfolio.

In 2006, IMR (the PR agency Andrey Palagin worked for) offered its clients to participate in organizing an absolutely new, unique auto-expedition around Gorniy Altay – “SIBERIAN MARATHON 2006, TROPHY EXPEDITION. TYUNGURSK BREAKTHROUGH” which began at 24.07.2006 and continued until the end of August, using two stages: Travel on a route of N.Roerich’s expedition (1926) and the Extreme stage, travel under extreme mountain conditions. The primary organizer was “Off Road Master Club” – an extreme auto-travel club of Novosibirsk. The event’s main goal was auto & moto-travel propaganda, first-passing over the well-known “Tungur Iny” way, known as “Katulskaya rout”, which has a height category of difficulty for auto & moto tourists.

Since the beginning, IMR expected mighty efficiency of their client’s sponsorship. As a result of that event, PR support managed by IMR produced more than 40 published articles in federal and local mass media, as well as 6 TV news spots that were released within 2 months after the marathon. All that has led to a significant increase in brand awareness of our client on the Russian market.